Is Content Writing Easy?

Jennifer Ressmann
3 min readOct 12, 2021
Content writing for business
Photo by Debby Hudson on Unsplash

Content writing for your business is super important. Marketing content for a business isn’t exactly a new thing. In the past, people would use sales letters, advertisements, articles in print formats, flyers and postcards to promote their business.

My 2nd successful business was built with one flyer that I took door to door around my neighborhood. My Dad’s business was built with mailed postcards every month.

Content writing and creation is the backbone of business marketing. Sharing your message, your benefits, and features with your community is essential to not only building a successful business but helping your community with its needs as well.

How will people know you are even out there if you don’t reach out to them? And, when you reach out you will probably do it with a written piece of content. (maybe followed by calling or stopping by)

​Is Content Writing Easy?

In the beginning, writing content isn’t always easy. If it’s something you enjoy it might grow easier faster.

You want to do a good job so you will take the time that is necessary to write good content. That will probably require some discussions and some research. So, that part might be hard. It’s good to enjoy learning new things and new areas of life. This can also get easier with a system.

If you are writing content for a website or blog, knowing SEO and keyword applications can help make reaching people with your content easier.

Good Content Writing

The actual writing itself should be written well so it’s easy to understand. Nothing too formal — unless that is the point. Nothing too intense — again — unless that is the direction you are aiming for.

Writing so it’s understandable is key. Spell it out if need be. You want to get your point across in a way that is straightforward. It can help to write the way you speak. Just let it flow.

How Do You Get Good At Writing?

It’s the old saying about practice making it perfect. It’s a lucky thing. While you’ll never really be perfect with anything — if you practice you should get better. It’s so cool…. just by doing you can get better! So lucky!

I would also like to add in some education can help fine-tune what you are putting out into the world. Knowing when to add an apostrophe or a comma is still important. Good spelling can make a world of difference.

So, while you probably won’t be amazing as a writer in the beginning, if you stick with it you certainly can be in the future.

I write every day. Much of my day is filled with writing. Am I good?

My content isn’t always exciting. Sometimes I like to add a story if I have one that relates. I have been learning more about trying to make my content more exciting for my own business.

If I could talk about making more money for you — I think that would really grab you wouldn’t it?

Writing is a good skill to have and it certainly comes easier with more writing.

Come over and connect on LinkedIn! We love talking marketing and business over there. 💥

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Jennifer Ressmann

Copywriter and Content Creator Specialist — Experienced B2B and B2C Writer